Adams

Adams got famous from their hybrid club back in the 90s. The hybrid was designed to make it a little bit easier to get out of tough situations on the golf course. At the time it was pretty controversial — but these days the hybrid is in most peoples golf bag. Adams is still well known for it’s hybrid but the brand never found it’s way out of infomercials and an older target. We had the pleasure of bringing Adams back — this time with a full set of clubs designed to make the game just a little easier… Or as we like to call them — Built for play.

  • The pandemic brought a ton of new golfers to the course. People looking to be with friends outside and learn the game. We focused on the social aspects of the game and spoke about our technology in benefits rather than nerdy golf stuff. By not taking ourselves too seriously we created a ton of distinction in the category while still selling some really great golf clubs.

  • We partnered with Jens Wirtzfeld to capture an energetic film that conveyed a strong sense of play. It was important to carry the idea of play through everything we made.

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We made a series of short videos that lean into our club “technology” and the benefits that follow.

And we showed up on social in a way other brands in the category can’t.

Produced by Take Care Productions
Directed & Filmed by Jens Wirtzfeld
Photos by Erica Hernández
Creative by Me & the Bullish creative team
Wardrobe styling by Charlotte Patterson
Editorial by Jake Armstrong at Whitehouse Post
Color and finishing by Carbon
Sound mix + design Noisefloor