Capital Connect
Venture capital is getting more competitive, and sourcing the best deals takes a really long time, especially if you’re looking for unconventional or outlier companies. Capital Connect provides a direct connection. The new brand identity steps outside of the preconceived notions of J.P. Morgan, pushing the brand to its most innovative and exciting level. It showcases a holistic view of the platform, utilizing a circular motif to create simple, iconic representations of connection. The identity is built to expand, showing the full range, diversity and possibility of connection that Capital Connect will represent.
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The campaign was designed to show the simple power of a connection. We leveraged simple shapes and lines to communicate how much easier making connections is on our platform.
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Alongside the campaign we created the identity system for the brand. Using interlocking ‘C’s to literally connect users into an infinite flow of possibilities.
