Do Not Buy Light Phone

The Light Phone is designed to be used as little as possible — the exact opposite of what Big Tech wants — and we needed a way to hit harder at our nemesis while still keeping the high road. Meet The Alliance of Big Tech, a fabricated (but not totally unreal) shadow organization that just wants you to keep scrolling, sharing and following. The campaign shed light on just how much you could be handing over to Big Tech, while establishing Light Phone as an alternative that doesn’t feed off of your existence.

We took notes from the John Carpenters “They Live” and plastered New York City with messages from Big Tech. We also showed up on social channels to lightly interrupt your scrolling with a reminder to keep scrolling.