Hoop Tea
Hoop Tea was born on the boardwalk of Ocean City, MD — founded by a couple of friends who quit their jobs, moved to the beach and never looked back. As they prepared for national distribution, we looked to create a system that captured the brand's birthplace DNA and brought the buzz of the boardwalk to every can. We anchored our elements in nostalgia and the energy of summer, strategically evolving the brand to compete at a national level without losing its soul.
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Using a more clearly defined brand spirit we applied a warm feeling of nostalgia across their full line of products.
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The original brand had all the story and spirit we needed. We just needed to bring cohesion across their entire business. We simplified the elements and focused on the feeling of nostalgia and being a local in a beach town.
Design by Me & the Bullish creative team
Photo by Henry Hargreaves
Styling by Charlotte Omnés