Google Pixel 2
Google is where most people end up when they have questions. For the Pixel 2 campaign we wanted users to ask more from their phone. The design system was built around the idea that Pixel 2 solves for the problems that real users experience every day. Using a split composition we created a question and answer construct that called attention to specific features of the Pixel 2. The work generated by our team was used to iterate ads globally.
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Alongside a bunch of really great videos my team was tasked to develop a flexible campaign identity to highlight the hardware and software of the phone. We leaned heavily into responsive design native to what we were selling. The goal was to create a distinct system that maintained a duality of question and answer.
Creative Director Felix Richter
ACD Tobi & Laurie
Design Director Michael Kleinman
Designed by Me, Eli Hochberg, & Kathryn Brylinsky